Target stores have positioned themselves as “hip discounters”, a term which may seem to be a contradiction in itself. The general perception is that a store can either be hip or a discount outlet.
While the prices are discounted alright, their whimsical TV advertising and their print ads in magazines like Vanity Fair and The New York Times Magazine ensure that their hip image stays intact. But there is much more to target than simply the image.
There are 2 types of target stores – the General Merchandise stores that sell essential, electronics and clothing etc. and the Super Target stores that include a grocery section, bakery, deli and so on. The general stores are about 130,000 square feet in size and the super stores about 50% larger.
The unique elevated single floor design of many stores allow for operations to be set up in densely populated areas where space would otherwise not be available.
Target opens it new stores in March, July or October and at no other times of the year. On an average, it takes about 9 to 12 month to build a new store.
Target often relocates stores to new locations in the same vicinity. The old store closes one evening and the new store opens the next morning with no disruption in service to customers.
Can you make extra savings when you are already at a discount store? With target you can. To start with, spend a few hours just getting to know the layout of the store you plan to use. This will make finding your way around much easier in such a big layout. This will also allow you to know the position of the end-caps. End-caps are the small area at the ends of the aisles where clearance items are kept. They are often hard to spot, but the possible savings are significant.
Target has its own brand called Up & Up. Before buying anything, check if the Up & Up counterpart is available – you will often find a big difference in the pricing.
Prices in Target stores change fairly often. Keep a track of what you pay for your regular purchases and when you find that prices have dropped, buy in bulk and save. The lower price may not last long.
The stores do not offer much in the way of their own coupons, but do not let that put you off. They accept a large variety of manufacturers’ coupons so its worthwhile to keep track of what is being accepted so you can get hold of the right coupons and save.
Their return policy requires you to produce either the receipt against which the item was bought or the credit card. However, they have now begun to allow up to $70 worth of return per customer per year on the basis of your drivers license as ID.
Keep an eye open for their clearance sales which can offer savings of up to 50%. Keep in mind that the mark down and clearance pricing staff do the pricing on a daily basis and since they do not work on weekends, the best deals are available from Mondays to Fridays.